Observa
  • Products
    • Insights
      • Category Intelligence
      • On-Shelf Availability
      • Data & Prediction Validation
    • CPG & Retail
      • ROI-Led Merchandising
      • Continuity Coverage
      • Instant Redeemable Coupon Placement
      • Shelf Audit
      • Merchandising
      • Promotional Audit
      • Site Survey
      • Rapid Recall
      • Product Demo
  • Solutions
    • CPG
    • Brokers
    • Retailers
  • Resources
    • Blog
    • Webinars
    • Videos
    • News
    • API
  • Observers
    • Observer FAQ
    • Observer Sign Up
    • Observer Log In
  • Log In
  • Contact Us
Rational VS Irrational Buying

Rational VS Irrational Buying

by Ethan Smith | Apr 24, 2019 | Business, Customer Experience, Marketing, Retail, Store Execution

Do you sometimes struggle to understand your customers? You’re not alone! The purchasing patterns of customers can be confusing. Perplexing. Bewildering! To illustrate this, let’s talk about everyone’s favorite space opera, Star Wars Star Trek. Sometimes, your...
Physical Retail Isn’t Dying. It’s Evolving.

Physical Retail Isn’t Dying. It’s Evolving.

by Ethan Smith | Apr 24, 2019 | Business, Customer Experience, Retail, Store Execution

Are you tired of hearing that physical retail is dying? Us too. Much like you, we believe in the importance of brick-and-mortar stores. Your brand is growing, your business is booming, and your customers are quickly becoming brand ambassadors. Your hard work is paying...
From Chocolate and Flowers to Beer and Diapers: Valentine’s Day Inspiration in CPG Marketing

From Chocolate and Flowers to Beer and Diapers: Valentine’s Day Inspiration in CPG Marketing

by Ethan Smith | Feb 5, 2019 | Customer Experience, Marketing, Store Execution

February is here, and it’s time to be bombarded by flower and chocolate displays. Valentine’s Day is an active time for retailers, chocolate companies, and flower companies, especially when they coordinate. Consumers will go to buy the flowers, and think, why not...
Catching the Eye: Brand Blocking and Assortment

Catching the Eye: Brand Blocking and Assortment

by Ethan Smith | Feb 5, 2019 | Business, Customer Experience, Marketing, Reporting & Analytics, Store Execution

Humans evolved with two forward-facing eyes. What does this evolutionary detail have to do with retail merchandising? Just about everything. When consumers are considering products on store shelves, they typically face forward and focus on one spot directly in front...
Cashierless Stores: The Future or a Fad?

Cashierless Stores: The Future or a Fad?

by Ethan Smith | Jan 8, 2019 | Customer Experience, Technology

Cashierless Stores: The Future or a Fad? Retail technology is rapidly advancing to increase productivity and save retailers money. A major change in recent years is the reduction of cashiers by using both self and automated checkout, but retail experts are wondering...
Low Retail Workforce this Holiday Season

Low Retail Workforce this Holiday Season

by Ethan Smith | Dec 4, 2018 | Business, Customer Experience, Store Execution

Low Unemployment, Fewer Holiday Workers, and Poor Store Execution Air is cooler, trees are thinner, and hiring signs are in every window—the holiday season is here. Furthermore, the unemployment rate is at an all-time low, and consumer spending is at a high. So where...
« Older Entries

Categories

  • Business (42)
  • Observa (11)
    • Compliance Measurement (2)
    • Crowdsourcing (6)
  • Observers (5)
  • Retail (36)
    • Customer Experience (12)
    • Distribution (3)
    • Marketing (15)
    • Retail Audit (7)
    • Store Execution (10)
  • Technology (16)
    • Artificial Intelligence (2)
    • Blockchain (2)
    • Reporting & Analytics (6)
  • Uncategorized (1)
About Us
Privacy
Observer Terms
Customer Terms