Below is an interview with Hugh Holman, the CEO and Co-Founder of Observa. You worked at a CPG brand prior to founding Observa. What challenges did you face while working there? When I worked at Aqua Star, I wanted to help buyers to optimize their planograms by using...
The following is an interview with Joseph Peck, the COO of Observa. Could you provide a brief overview of Category Intelligence? Category Intelligence is a single source of truth for CPG brands. It brings together the metrics that matter, so you can make data-driven...
The following is an interview with Erik Chelstad, the CTO of Observa. Could you provide a brief overview of Category Intelligence? Observa adapts quickly to the retail environment by being constantly in it. We have hundreds of thousands of Observers in stores across...
Getting Started This is meant to be a quick introduction to the features of Observa’s customer portal and reporting. Not a full documentation on everything, as you should login and try it out with your data. We made it to explore and discover! Landing Page This...
Observa is pleased to announce the addition of Chris Price to its leadership team. Chris has taken the role of Head of Product & Delivery driving the quality and efficient delivery of Observa’s services. Chris brings over 20 years of operational and...
Observa is pleased to announce the addition of Joseph Peck to Observa’s leadership team. Joseph has taken on the Head of Partnerships & Business Development role and is focused on building long-term relationships to grow Observa’s business. Joseph brings over 25...
