Below is an interview with Hugh Holman, the CEO and Co-Founder of Observa. You worked at a CPG brand prior to founding Observa. What challenges did you face while working there? When I worked at Aqua Star, I wanted to help buyers to optimize their planograms by using...
The following is an interview with Joseph Peck, the COO of Observa. Could you provide a brief overview of Category Intelligence? Category Intelligence is a single source of truth for CPG brands. It brings together the metrics that matter, so you can make data-driven...
The following is an interview with Erik Chelstad, the CTO of Observa. Could you provide a brief overview of Category Intelligence? Observa adapts quickly to the retail environment by being constantly in it. We have hundreds of thousands of Observers in stores across...
Observa is excited to welcome Joseph Peck to its leadership team as Chief Operating Officer. In this role, Joseph will focus on building long-term relationships and driving strategic growth for the company. With over 25 years of experience in technology, business...
Struggling to understand your customers? You’re not alone! The purchasing patterns of customers can be bewildering! To illustrate this, let’s talk about everyone’s favorite space sci-fi franchise Star Wars Star Trek. Sometimes, your customers will behave rationally...
The barcode is simple, it works, and it continually resists being replaced. Before it was even born, it beat the incumbent. New artsy versions have come along with different dimensions, but the barcode just keeps going. How is that boring? Hopefully, you’ll find some...
