Smarter negotiations with shelf data

Below is an interview with Hugh Holman, the CEO and Co-Founder of Observa. You worked at a CPG brand prior to founding Observa. What challenges did you face while working there? When I worked at Aqua Star, I wanted to help buyers to optimize their planograms by using...

Shelf-level data is the new POS data

The following is an interview with Joseph Peck, the COO of Observa. Could you provide a brief overview of Category Intelligence? Category Intelligence is a single source of truth for CPG brands. It brings together the metrics that matter, so you can make data-driven...
Know Your Shelf With Category Intelligence

Know Your Shelf With Category Intelligence

The following is an interview with Erik Chelstad, the CTO of Observa. Could you provide a brief overview of Category Intelligence? Observa adapts quickly to the retail environment by being constantly in it. We have hundreds of thousands of Observers in stores across...

Quick Feature Overview of Observa’s Customer Portal

Getting Started This is meant to be a quick introduction to the features of Observa’s customer portal and reporting. Not a full documentation on everything, as you should login and try it out with your data. We made it to explore and discover!   Landing Page This...