by Ethan Smith | Apr 24, 2019 | Business, Customer Experience, Marketing, Retail, Store Execution
Do you sometimes struggle to understand your customers? You’re not alone! The purchasing patterns of customers can be confusing. Perplexing. Bewildering! To illustrate this, let’s talk about everyone’s favorite space opera, Star Wars Star Trek. Sometimes, your...
by Ethan Smith | Apr 24, 2019 | Business, Customer Experience, Retail, Store Execution
Are you tired of hearing that physical retail is dying? Us too. Much like you, we believe in the importance of brick-and-mortar stores. Your brand is growing, your business is booming, and your customers are quickly becoming brand ambassadors. Your hard work is paying...
by Ethan Smith | Apr 24, 2019 | Business, Technology
The barcode is simple, it works, and it continually resists being replaced. Before it was even born, it beat the incumbent. New artsy versions have come along with different dimensions, but the barcode just keeps going. How is that boring? Hopefully you’ll find some...
by Emma Rhoads | Feb 5, 2019 | Business
The term “gig economy” made headlines all over in January when economists Lawrence F. Katz and Alan B. Krueger revoked their 2015 thesis on the topic. Although two economists making an incorrect assumption should never be surprising, the story caught the media’s...
by Emma Rhoads | Feb 5, 2019 | Business, Customer Experience, Marketing, Reporting & Analytics, Store Execution
Humans evolved with two forward-facing eyes. What does this evolutionary detail have to do with retail merchandising? Just about everything. When consumers are considering products on store shelves, they typically face forward and focus on one spot directly in front...
by Emma Rhoads | Jan 8, 2019 | Artificial Intelligence, Business, Retail, Technology
Video Surveillance: Machines Learn Shopper Habits Video cameras are nothing new to retail stores. They catch shoplifters in the act, provide evidence for in-store crimes, and monitor employees closely; but what does the advancement of this video technology mean for...
