MEET THE TEAM
CEO & CO-FOUNDER
After spending time driving strategy, innovation, and sales in public and some larger private companies, Hugh decided to get back to his entrepreneurial roots and founded Observa with business partner Erik Chelstad. The concept grew from personal experience surrounding the challenge of managing retail execution, which Hugh faced as an executive team member at two private Seattle companies. Together, Hugh and Erik paired a known problem with a solution and Voila!… Observa was born.
CTO & CO-FOUNDER
Being a successful entrepreneur who has helped take companies from startup to IPO, Erik jumped at the chance of attacking a large, under-served market and founded Observa with Hugh Holman. His past includes being the senior engineering manager during a public offering, profitably merging acquired technology companies, and creating digital marketplaces. Erik’s engineering prowess was put to the test developing the initial Observa platform, keeping him out of the mountains… well, at least on poor weather days.