OUR STORY

At Observa, we use innovation to give our clients insight, understanding, and confidence by providing them with powerful, authentic ways to see what their customers are seeing—and new ways to think about compliance.

Observa delivers unique data to customers, filling an information gap in the market. We do this using our network of observers and our the Observa mobile app for Android and iOS. The information we deliver is structured and validated, but raw and unfiltered. We aren’t afraid to tell it like it is. Our observers have no bias toward your product, and we let the data speak for itself. The view we provide is authentic. Our job is to help you understand it.

MEET THE TEAM

HUGH HOLMAN

CEO & CO-FOUNDER

After spending time driving strategy, innovation, and sales in public and some larger private companies, Hugh decided to get back to his entrepreneurial roots and founded Observa with business partner Erik Chelstad. The concept grew from personal experience surrounding the challenge of managing retail execution, which Hugh faced as an executive team member at two private Seattle companies. Together, Hugh and Erik paired a known problem with a solution and Voila!… Observa was born.

ERIK CHELSTAD

CTO & CO-FOUNDER

Being a successful entrepreneur who has helped take companies from startup to IPO, Erik jumped at the chance of attacking a large, under-served market and founded Observa with Hugh Holman. His past includes being the senior engineering manager during a public offering, profitably merging acquired technology companies, and creating digital marketplaces. Erik’s engineering prowess was put to the test developing the initial Observa platform, keeping him out of the mountains… well, at least on poor weather days.