by Emma Rhoads | Feb 5, 2019 | Business, Customer Experience, Marketing, Reporting & Analytics, Store Execution
Humans evolved with two forward-facing eyes. What does this evolutionary detail have to do with retail merchandising? Just about everything. When consumers are considering products on store shelves, they typically face forward and focus on one spot directly in front...
by Mykaela Hopps | Jun 15, 2018 | Business, Crowdsourcing, Observa, Observers, Reporting & Analytics, Technology
by Erik Chelstad, Observa CTO Remember the classic and corny line that launched a thousand high-school graduation speeches — “Webster’s dictionary defines ‘blah’ as ‘blah blah blah’”? I was really tempted to kick things off with that when talking about altruism, but...
by Erik Chelstad | Apr 18, 2018 | Business, Marketing, Reporting & Analytics
Data collection and analysis are both new and tried-and-true ways for companies to discover ways to stand out from competitors and increase sales. By analyzing comprehensive cross-channel reports on retail consumer patterns, companies create more competitive...
by Erik Chelstad | Mar 22, 2018 | Business, Reporting & Analytics
In the wise words of management guru W. Edwards Deming, “Without data, you’re just another person with an opinion”—and that is not the type of person who gets big deals with retail stores. Strong, factual data can show product success and be the key to winning over...
by Erik Chelstad | Sep 8, 2017 | Compliance Measurement, Marketing, Reporting & Analytics, Retail Audit
Just because an idea is fresh and new doesn’t mean it will succeed. The technology industry is littered with products and services that fell by the wayside as quickly as New Coke and it’s partner Crystal Pepsi, McDonald’s Arch Deluxe, and the Ford Edsel. Early...
by Erik Chelstad | Aug 17, 2017 | Reporting & Analytics, Retail, Technology
Syndicated data, also called “consumption data,” is one of the key types of retail sales data you should know about. Starting from product-level data and expanding to the market level, syndicated retail data for brick-and-mortar stores measures consumer behavior based...
