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Catching the Eye: Brand Blocking and Assortment

Catching the Eye: Brand Blocking and Assortment

by Ethan Smith | Feb 5, 2019 | Business, Customer Experience, Marketing, Reporting & Analytics, Store Execution

Humans evolved with two forward-facing eyes. What does this evolutionary detail have to do with retail merchandising? Just about everything. When consumers are considering products on store shelves, they typically face forward and focus on one spot directly in front...
Altruism at a Tech Startup (Share Your Dream, Not Your Money and Time)

Altruism at a Tech Startup (Share Your Dream, Not Your Money and Time)

by Ethan Smith | Jun 15, 2018 | Business, Crowdsourcing, Observa, Observers, Reporting & Analytics, Technology

by Erik Chelstad, Observa CTO Remember the classic and corny line that launched a thousand high-school graduation speeches — “Webster’s dictionary defines ‘blah’ as ‘blah blah blah’”? I was really tempted to kick things off with that when talking about altruism, but...
Aggregate All the Data! How Brands Can Combine Syndicated Data with Store Data to Better Target Consumers

Aggregate All the Data! How Brands Can Combine Syndicated Data with Store Data to Better Target Consumers

by Erik Chelstad | Apr 18, 2018 | Business, Marketing, Reporting & Analytics

Data collection and analysis are both new and tried-and-true ways for companies to discover ways to stand out from competitors and increase sales. By analyzing comprehensive cross-channel reports on retail consumer patterns, companies create more competitive...
How to Leverage Data to Sell More in Retail

How to Leverage Data to Sell More in Retail

by Erik Chelstad | Mar 22, 2018 | Business, Reporting & Analytics

In the wise words of management guru W. Edwards Deming, “Without data, you’re just another person with an opinion”—and that is not the type of person who gets big deals with retail stores. Strong, factual data can show product success and be the key to winning over...
Not All Product Innovations Work Out

Not All Product Innovations Work Out

by Erik Chelstad | Sep 8, 2017 | Compliance Measurement, Marketing, Reporting & Analytics, Retail Audit

Just because an idea is fresh and new doesn’t mean it will succeed. The technology industry is littered with products and services that fell by the wayside as quickly as New Coke and it’s partner Crystal Pepsi, McDonald’s Arch Deluxe, and the Ford Edsel. Early...
Syndicated Store Data for Retail

Syndicated Store Data for Retail

by Erik Chelstad | Aug 17, 2017 | Reporting & Analytics, Retail, Technology

Syndicated data, also called “consumption data,” is one of the key types of retail sales data you should know about. Starting from product-level data and expanding to the market level, syndicated retail data for brick-and-mortar stores measures consumer behavior based...

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