Category Intelligence

Competitive shelf data at your finger tips. Annual subscriptions give you more visibility than previously possible with expensive project-based offerings.
Manage share of shelf, approved product lists, and compliance across banners with deep insights by retailer, brands, products, and more.

A Modern Method

Each month, Observa visits 3,000+ stores across all major banners throughout the United States.

Monitor every product in your category. Know when, where, and why you’re losing shelf space.

Empower decision makers with monthly data about your products and your competitors’.

Observa helps uncover actionable insights and historical trends.

Be sure you get the space, pricing, and placement that you negotiated for.

Visualize store, brand, and product-level data on our platform.

Become eagle-eyed. You can promptly spot emerging products and trends.

Research by Advantage

One and three-year subscriptions are available, and there are no setup fees.

Use as many seats as you need. You can quickly onboard your entire team.

Dive in and take action from the get-go. No degree in data science needed.

Outsmart and Outpace Your Competitors

Everything is supercharged with AI. Observa’s patented platform finds obstructions, voids, out-of-stocks, subtly different products (e.g. sliced pears and pear halves), new packaging, and more.
Make sure that every product on every shelf in every banner is always set up for success.