Category Intelligence
Competitive shelf data at your finger tips. Annual subscriptions give you more visibility than previously possible with expensive project-based offerings.
Manage share of shelf, compliance, and approved product lists across banners. With Category Intelligence, you’ll unlock deep insights by retailer, brands, products, and more.
A MODERN METHOD
Know Thy Shelf, Know Thy Enemy
Smart Sampling
Each month, Observa visits 3,000+ stores across all major banners throughout the US.
Complete Data
Monitor every product in your category. Know when, where, and why you’re losing shelf space.
Historical Trends
Empower your decision makers with monthly data about your products and your competitors’.
Observa’s Data Helped a Top Energy Drink Brand Hold Their Brokers, Retailers, and Field Reps Accountable. 48% of the Stores Were Noncompliant With Their Trade Agreement.
Excellent Retail Execution is More Important Than Ever. 33% of Shoppers Made Fewer Shopping Trips in 2022.
RESEARCH BY ADVANTAGE
Exceed Shoppers’ Expectations at the Shelf
Consistent Insights
Observa helps uncover actionable insights and historical trends.
Explore Your Data
See store, brand, and product-level data on Observa’s platform.
Full Compliance
Get the space, pricing, and placement that you negotiated for.
Spy on Competitors
Become eagle-eyed. Spotlight emerging products and trends.
Flexible Subscriptions
One and three-year subscriptions are available, and there are no setup fees.
Intuitive Interface
Use as many seats as you need. You can quickly onboard your entire team.
Unlimited Seats
Dive in and take action from the get-go. No degree in data science needed.
Outsmart & Outpace Your Competitors
Everything is supercharged with AI. Observa’s patented platform finds obstructions, voids, out-of-stocks, subtly different products (e.g. sliced pears and pear halves), new packaging, and more.