Category Intelligence

  • Competitive shelf data at your finger tips. Annual subscriptions give you more visibility than previously possible with expensive project-based offerings.
  • Manage share of shelf, approved product lists, and compliance across banners with deep insights by retailer, brands, products, and more.

A Modern Method

Know Thy Shelf, Know Thy Enemy

Smart Sampling

Each month, Observa visits 3,000+ stores across all major banners throughout the United States.

Complete Data

Monitor every product in your category. Know when, where, and why you’re losing shelf space.

Historical Trends

Empower decision makers with monthly data about your products and your competitors’.

Observa’s Data Helped a Top Energy Drink Brand Hold Their Brokers, Retailers, and Field Reps Accountable. 48% Of Stores Were Noncompliant With Trade Agreement.

Meet & Exceed Shoppers’ Expectations at the Shelf

Access Consistent Data

Observa helps uncover actionable insights and historical trends.

Guarantee Compliance

Be sure you get the space, pricing, and placement that you negotiated for.

Explore Your Data

Visualize store, brand, and product-level data on our platform.

Spy on Your Competitors

Become eagle-eyed. You can promptly spot emerging products and trends.

Excellent Retail Execution is More Important Than Ever. 33% Of Shoppers Made Fewer Trips to the Store in 2022.

Research by Advantage

Flexible Subscriptions

One and three-year subscriptions are available, and there are no setup fees.

Unlimited Seats

Use as many seats as you need. You can quickly onboard your entire team.

Intuitive Interface

Dive in and take action from the get-go. No degree in data science needed.

Outsmart and Outpace Your Competitors

  • Everything is supercharged with AI. Observa’s patented platform finds obstructions, voids, out-of-stocks, subtly different products (e.g. sliced pears and pear halves), new packaging, and more.
  • Make sure that every product on every shelf in every banner is always set up for success.