Observers Take on Black Friday

Observers Take on Black Friday

Black Friday is a day when brands offer the best deals of the year to consumers. With massive crowds and unbelievable deals, stores experience a lot of traffic. Videos are posted all over the internet of people throwing items around, pushing each other to get through...
Observa Index Report Overview

Observa Index Report Overview

Observa conducted our second annual study to measure the pricing of consumer goods supporting various lifestyles across the United States. The results revealed significant trends in how brands and retailers price their products in varying cities and how that...
From Brand Loyalty to Retail Loyalty

From Brand Loyalty to Retail Loyalty

More than one in five of the products purchased in retail stores are from private labels. The improved quality of these private-label products gives them more power as compared to competing name brands. Consumers are choosing private-label brands because of their...