From Brand Loyalty to Retail Loyalty

From Brand Loyalty to Retail Loyalty

More than one in five of the products purchased in retail stores are from private labels. The improved quality of these private-label products gives them more power as compared to competing name brands. Consumers are choosing private-label brands because of their...
Observa Price Index 2017

Observa Price Index 2017

Our Observers make many observations while they are shopping in brick-and-mortar stores spread across the country, so we thought it would be fitting to take a look at those prices in a “big picture” sort of way. What we found is summarized in a report, and...