Continuity Coverage
Lack of store visibility leads to execution gaps and lost sales. From restocking to reporting, Observa keeps shelves in shape and delivers fresh data through recurring store visits.
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How it works
Set audit cadence
Reps visit locations and perform audits on a weekly, monthly, or quarterly schedule.
Restock shelves
We restock low inventory and replace missing items and shelf tags.
Get actionable insights
Accurately track week-over-week improvements with Observa's real-time dashboard.
For a top snack brand, Observa achieved 133% ROI in 3 months by correcting issues across 3 categories.
Why Observa
National coverage
Audit and merchandise every store you care about. With Observa, you can reach every banner, big or small.
Real-time data
Don't rely on stale data. Make improvements in the moment. Guarantee APL, pricing, and planogram compliance.
Actionable insights
Monitor your store performance, execution trends, and visibility (product, competitive, and category).
Retail execution can make or break a product. Poor maintenance can reduce sales by as much as 25%.
IRI Worldwide