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At Observa, we like to stay up to date with everything that goes on within our industry. This is why we have a blog. We want to share with you our findings from the business world so that you don’t miss out on anything. Below you’ll find numerous entries on different topics: popular trends, best strategies, important events and updates. Subscribe to our newsletter to stay in the loop and be the first to know what’s new!

Observa Index Report Overview

Observa conducted our second annual study to measure the pricing of consumer goods supporting various lifestyles across the United States. The results revealed significant trends in how brands and retailers price their products in varying cities and how that...

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Small Brands are Biting Away at Big Competitors

Years ago, the same big brands lived in the pantry of every home in the United States: the Heinz ketchup bottle, the stacks of Campbell’s soup, the Kraft Mac-and-Cheese boxes, and more. Now these brands are becoming obsolete within the average home. Instead, novel...

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The Latest Gossip on Back-to-School Lunches

After months of entertaining energetic children, parents all over the United States are excited for the school bell to ring once again. As children head back into school hallways, parents head into grocery stores in an attempt to pack lunches that their kids will...

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Money & Pain: The New Sales Tax Supreme Court Decision

On June 21, 2018, the Supreme Court declared that states have the right to tax online sellers that do not have physical stores within their state. This went against a twenty-six-year-old ruling and will have a massive effect on online retailers, brick-and-mortar...

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