Observa

AI in retail and CPG

The goal of this blog post is to introduce some of the concepts around artificial intelligence (AI), explain how they might be...

Let's be real. There's nothing more frustrating for a CPG brand than a product void. You've worked hard to create an amazing...

Below is an interview with Hugh Holman, the CEO and Co-Founder of Observa. You worked at a CPG brand prior to founding...

The following is an interview with Joseph Peck, the COO of Observa. Could you provide a brief overview of Category...

The following is an interview with Erik Chelstad, the CTO of Observa. Could you provide a brief overview of Category...

At the beginning of 2020, a pandemic was on its way, and no one was quite sure how to handle it or what effects it was going...

Observa is excited to welcome Joseph Peck to its leadership team as Chief Operating Officer. In this role, Joseph will focus...

Struggling to understand your customers? You’re not alone! The purchasing patterns of customers can be bewildering! To...

The barcode is simple, it works, and it continually resists being replaced. Before it was even born, it beat the incumbent....

The term “gig economy” made headlines all over in January when economists Lawrence F. Katz and Alan B. Krueger revoked their...

February is here, and it’s time to be bombarded by flower and chocolate displays. Valentine’s Day is an active time for...

When consumers are considering products on store shelves, they typically face forward and focus on one spot directly in front...