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At Observa, we like to stay up to date with everything that goes on within our industry. This is why we have a blog. We want to share with you our findings from the business world so that you don’t miss out on anything. Below you’ll find numerous entries on different topics: popular trends, best strategies, important events and updates. Subscribe to our newsletter to stay in the loop and be the first to know what’s new!
Just because an idea is fresh and new doesn’t mean it will succeed. The technology industry is littered with products and services that fell by the wayside as quickly as New Coke and it’s partner Crystal Pepsi, McDonald's Arch Deluxe, and the Ford Edsel. Early...read more
Insurance is a bridge that all business owners need to cross at some point. However, there is one type of insurance many are unaware they need, which is product liability insurance. This type of insurance isn't for business owners themselves, but for their business...read more
Is there an opportunity to bridge the gap between online shopping and in-store retail? This is the question many businesses ask as they look to keep their in-store shoppers coming back while also appealing to digital consumers. Shoppers Want...read more
Social media is having a huge influence on the younger generations’ purchasing decisions. Generation Z (GenZ) is finding products on social media and then buying those products–and they’re not just purchasing products online. Social media...read more
Syndicated data, also called “consumption data,” is one of the key types of retail sales data you should know about. Starting from product-level data and expanding to the market level, syndicated retail data for brick-and-mortar stores measures...read more
You have a growing business. You’ve been so busy developing your products to meet your customers’ needs that you barely have time to do anything else. But in order to get your product to your customers, you need that product in the right stores...read more
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