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At Observa, we like to stay up to date with everything that goes on within our industry. This is why we have a blog. We want to share with you our findings from the business world so that you don’t miss out on anything. Below you’ll find numerous entries on different topics: popular trends, best strategies, important events and updates. Subscribe to our newsletter to stay in the loop and be the first to know what’s new!
Aggregate All the Data! How Brands Can Combine Syndicated Data with Store Data to Better Target Consumers
Data collection and analysis are both new and tried-and-true ways for companies to discover ways to stand out from competitors and increase sales. By analyzing comprehensive cross-channel reports on retail consumer patterns, companies create more competitive...read more
More than one in five of the products purchased in retail stores are from private labels. The improved quality of these private-label products gives them more power as compared to competing name brands. Consumers are choosing private-label brands because of their...read more
Retailers and manufacturers constantly battle over the placement, promotion, and pricing of products. However, the current retail landscape has retailers pulling ahead with greater demands, increasing pressure on manufacturers. Major consumer goods companies are...read more
In the wise words of management guru W. Edwards Deming, “Without data, you’re just another person with an opinion”—and that is not the type of person who gets big deals with retail stores. Strong, factual data can show product success and be the key to winning over...read more
A recent rise in private-label product success is forcing national brands to compete for their share of the retail market. With low prices and high quality, private-label products have gained popularity and shed their negative stigma in the last decade. Retailers,...read more
Can you guess what 60 percent of the average marketing budget goes to for CPG companies? Here are a few hints: It is a market that brings in $100 billion per year. It isn’t advertising. It requires a meticulous analysis and understanding of the shopper. It entails...read more
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