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At Observa, we like to stay up to date with everything that goes on within our industry. This is why we have a blog. We want to share with you our findings from the business world so that you don’t miss out on anything. Below you’ll find numerous entries on different topics: popular trends, best strategies, important events and updates. Subscribe to our newsletter to stay in the loop and be the first to know what’s new!
Why is that shelf empty? A stockout, commonly referred to as an out-of-stock (OOS), begins with an empty shelf. They can be a result of a sold-out product not being replenished, a lack of inventory in the backroom, or inaccurate data from inventory systems. The only...read more
A buyer for a major retail chain finally closes the deal and buys your product. The big day has come for your product to shine on the shelf space it deserves. However, you are disappointed to realize you only have a small slot on the shelf and your product is...read more
Congratulations! You made the best new organic granola bar the world has ever seen. Yet your friends, family, and kitchen are the only ones who have ever seen it. It needs to move to bigger and better places by landing on retail shelves. With hundreds of competing...read more
Opportunities for Brands to Use Brick and Mortar Channels with E-Commerce to Increase Customer Satisfaction
E-commerce retail sales increase every year because of the convenience of shopping from the comfort of your phone or computer. In 2017, online orders accounted for 10 percent of all retail sales in the United States, so it is important for brands to take advantage of...read more
Take a moment to lounge back in your couch--one hand picking up salt with a little bit of chip in a bag of your favorite snacks while the other hand fully embraces the condensation of an ice cold beer. With a giant flat screen TV less than 10 feet away, the sounds...read more
Just as the holiday season of sweets closes and the New Year’s diet begins, the chocolate and candy are put out in stores to tempt every soul who dares to enter near Valentine’s Day. With an estimated $18.2 billion spent each year on celebrating this holiday, there is...read more
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