OBSERVING & BLOGGING
Don't miss out on our posts and articles.At Observa, we like to stay up to date with everything that goes on within our industry. This is why we have a blog. We want to share with you our findings from the business world so that you don’t miss out on anything. Below you’ll find numerous entries on different topics: popular trends, best strategies, important events and updates. Subscribe to our newsletter to stay in the loop and be the first to know what’s new!
Rational VS Irrational Buying
Do you sometimes struggle to understand your customers? You’re not alone! The purchasing patterns of customers can be confusing. Perplexing. Bewildering! To illustrate this, let’s talk about everyone’s favorite space opera, Star Wars Star Trek. Sometimes, your...
Physical Retail Isn’t Dying. It’s Evolving.
Are you tired of hearing that physical retail is dying? Us too. Much like you, we believe in the importance of brick-and-mortar stores. Your brand is growing, your business is booming, and your customers are quickly becoming brand ambassadors. Your hard work is paying...
Things You Might Have Wanted To Ask About Barcodes But Were Afraid You’d Get A Really Boring Answer
The barcode is simple, it works, and it continually resists being replaced. Before it was even born, it beat the incumbent. New artsy versions have come along with different dimensions, but the barcode just keeps going. How is that boring? Hopefully you’ll find some...
Gig Economy: Past, Present, Future
The term “gig economy” made headlines all over in January when economists Lawrence F. Katz and Alan B. Krueger revoked their 2015 thesis on the topic. Although two economists making an incorrect assumption should never be surprising, the story caught the media’s...
From Chocolate and Flowers to Beer and Diapers: Valentine’s Day Inspiration in CPG Marketing
February is here, and it’s time to be bombarded by flower and chocolate displays. Valentine’s Day is an active time for retailers, chocolate companies, and flower companies, especially when they coordinate. Consumers will go to buy the flowers, and think, why not...
Catching the Eye: Brand Blocking and Assortment
Humans evolved with two forward-facing eyes. What does this evolutionary detail have to do with retail merchandising? Just about everything. When consumers are considering products on store shelves, they typically face forward and focus on one spot directly in front...