OBSERVING & BLOGGING

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At Observa, we like to stay up to date with everything that goes on within our industry. This is why we have a blog. We want to share with you our findings from the business world so that you don’t miss out on anything. Below you’ll find numerous entries on different topics: popular trends, best strategies, important events and updates. Subscribe to our newsletter to stay in the loop and be the first to know what’s new!

Know Your Shelf With Category Intelligence

Know Your Shelf With Category Intelligence

The following is an interview with Erik Chelstad, the CTO of Observa. Could you provide a brief overview of Category Intelligence? Observa adapts quickly to the retail environment by being constantly in it. We have hundreds of thousands of Observers in stores across...

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Quick Feature Overview of Observa’s Customer Portal

Getting Started This is meant to be a quick introduction to the features of Observa’s customer portal and reporting. Not a full documentation on everything, as you should login and try it out with your data. We made it to explore and discover!   Landing Page This...

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The Journey of Shelf Scout

The Journey of Shelf Scout

At the beginning of 2020, a pandemic was on its way, and no one was quite sure how to handle it or what effects it was going to have.  Specifically, for our company, the majority of our customers are in the consumer packaged goods business, and we were starting to see...

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Rational VS Irrational Buying

Rational VS Irrational Buying

Do you sometimes struggle to understand your customers? You’re not alone! The purchasing patterns of customers can be confusing. Perplexing. Bewildering! To illustrate this, let’s talk about everyone’s favorite space opera, Star Wars Star Trek. Sometimes, your...

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