OBSERVING & BLOGGING
Don't miss out on our posts and articles.At Observa, we like to stay up to date with everything that goes on within our industry. This is why we have a blog. We want to share with you our findings from the business world so that you don’t miss out on anything. Below you’ll find numerous entries on different topics: popular trends, best strategies, important events and updates. Subscribe to our newsletter to stay in the loop and be the first to know what’s new!
Smarter negotiations with shelf data
Below is an interview with Hugh Holman, the CEO and Co-Founder of Observa. You worked at a CPG brand prior to founding Observa. What challenges did you face while working there? When I worked at Aqua Star, I wanted to help buyers to optimize their planograms by using...
Shelf-level data is the new POS data
The following is an interview with Joseph Peck, the COO of Observa. Could you provide a brief overview of Category Intelligence? Category Intelligence is a single source of truth for CPG brands. It brings together the metrics that matter, so you can make data-driven...
Know Your Shelf With Category Intelligence
The following is an interview with Erik Chelstad, the CTO of Observa. Could you provide a brief overview of Category Intelligence? Observa adapts quickly to the retail environment by being constantly in it. We have hundreds of thousands of Observers in stores across...
Quick Feature Overview of Observa’s Customer Portal
Getting Started This is meant to be a quick introduction to the features of Observa’s customer portal and reporting. Not a full documentation on everything, as you should login and try it out with your data. We made it to explore and discover! Landing Page This...
The Journey of Shelf Scout
At the beginning of 2020, a pandemic was on its way, and no one was quite sure how to handle it or what effects it was going to have. Specifically, for our company, the majority of our customers are in the consumer packaged goods business, and we were starting to see...
Observa Added Operations Leadership with Chris Price joining as Head of Product & Delivery
Observa is pleased to announce the addition of Chris Price to its leadership team. Chris has taken the role of Head of Product & Delivery driving the quality and efficient delivery of Observa's services. Chris brings over 20 years of operational and strategic...