OBSERVING & BLOGGINGDon't miss out on our posts and articles.
At Observa, we like to stay up to date with everything that goes on within our industry. This is why we have a blog. We want to share with you our findings from the business world so that you don’t miss out on anything. Below you’ll find numerous entries on different topics: popular trends, best strategies, important events and updates. Subscribe to our newsletter to stay in the loop and be the first to know what’s new!
The term “gig economy” made headlines all over in January when economists Lawrence F. Katz and Alan B. Krueger revoked their 2015 thesis on the topic. Although two economists making an incorrect assumption should never be surprising, the story caught the media’s...read more
February is here, and it’s time to be bombarded by flower and chocolate displays. Valentine’s Day is an active time for retailers, chocolate companies, and flower companies, especially when they coordinate. Consumers will go to buy the flowers, and think, why not...read more
Humans evolved with two forward-facing eyes. What does this evolutionary detail have to do with retail merchandising? Just about everything. When consumers are considering products on store shelves, they typically face forward and focus on one spot directly in front...read more
Chips? Check. Beer? Check. Loud friends? Check. Fun trivia to share with those friends? Maybe not. No worries! We’ve got your back. Observa is back to provide all the fun facts one could need at a Super Bowl party. Awkward conversation before the game begins? Pull out...read more
Visual Merchandising in Retail Standing at a shelf that offers endless options is an overwhelming feeling that most shoppers experience during a shopping trip. Merchandising product helps remove that overwhelming confusion for shoppers by attracting their attention to...read more
Cashierless Stores: The Future or a Fad? Retail technology is rapidly advancing to increase productivity and save retailers money. A major change in recent years is the reduction of cashiers by using both self and automated checkout, but retail experts are wondering...read more