Blog
Stay informed with Observa’s blog. We cover industry trends, strategies, and important updates. Browse our latest entries below.
Product Voids: A Frustrating Reality for Consumer Packaged Goods Brands
Let's be real. There's nothing more frustrating for a CPG brand than a product void. You've...
Smarter negotiations with shelf data
Below is an interview with Hugh Holman, the CEO and Co-Founder of Observa. You worked at a CPG...
Shelf-level data is the new POS data
The following is an interview with Joseph Peck, the COO of Observa. Could you provide a brief...
Know Your Shelf With Category Intelligence
The following is an interview with Erik Chelstad, the CTO of Observa. Could you provide a...
Quick Feature Overview of Observa’s Customer Portal
Getting Started This is meant to be a quick introduction to the features of Observa’s customer...
The Journey of Shelf Scout
At the beginning of 2020, a pandemic was on its way, and no one was quite sure how to handle...