OBSERVING & BLOGGING

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At Observa, we like to stay up to date with everything that goes on within our industry. This is why we have a blog. We want to share with you our findings from the business world so that you don’t miss out on anything. Below you’ll find numerous entries on different topics: popular trends, best strategies, important events and updates. Subscribe to our newsletter to stay in the loop and be the first to know what’s new!

Visual Merchandising in Retail

Visual Merchandising in Retail Standing at a shelf that offers endless options is an overwhelming feeling that most shoppers experience during a shopping trip. Merchandising product helps remove that overwhelming confusion for shoppers by attracting their attention to...

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Cashierless Stores: The Future or a Fad?

Cashierless Stores: The Future or a Fad? Retail technology is rapidly advancing to increase productivity and save retailers money. A major change in recent years is the reduction of cashiers by using both self and automated checkout, but retail experts are wondering...

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Video Surveillance: Machines Learn Shopper Habits

Video Surveillance: Machines Learn Shopper Habits Video cameras are nothing new to retail stores. They catch shoplifters in the act, provide evidence for in-store crimes, and monitor employees closely; but what does the advancement of this video technology mean for...

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Low Retail Workforce this Holiday Season

Low Unemployment, Fewer Holiday Workers, and Poor Store Execution Air is cooler, trees are thinner, and hiring signs are in every window—the holiday season is here. Furthermore, the unemployment rate is at an all-time low, and consumer spending is at a high. So where...

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Internet of Things

“70% of retail decision makers globally are ready to adopt IoT to improve customer experiences. #IoT #retail #CX” – @Forbes on Twitter The phrase “Internet of Things” (IoT) is currently echoing around the workplace, becoming an increasingly popular vertical for...

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Is Failure Really the Same Thing as Swiss Cheese?

Is Failure Really the Same as Swiss Cheese? Imagine this, you are walking through an aisle of candy trying to decide which chocolate to pick up. You notice one brand that clearly takes up the majority of the shelf. What brand would you guess that is? If you thought...

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