Years ago, the same big brands lived in the pantry of every home in the United States: the Heinz ketchup bottle, the stacks of Campbell’s soup, the Kraft Mac-and-Cheese boxes, and more. Now these brands are becoming obsolete within the average home. Instead, novel...
You have a growing business. You’ve been so busy developing your products to meet your customers’ needs that you barely have time to do anything else. But in order to get your product to your customers, you need that product in the right stores and presented in ways...
Distribution is a key part of any product based business, right up there with production, sales, and shopper marketing. Just because you’re a small company doesn’t mean you can ignore the need for efficient and cost-effective distribution. It’s common for companies to...
