Promotional Audit

  • Studies show that 40% of displays never make it onto the floor. Did yours?
  • Protect your investment and ensure compliance with Observa‚Äôs nationwide reps.
  • Quickly reach everywhere in the US and major cities in Canada.

How it works

1. Track new promotions

Audit stock levels, product availability, TPRs, IRCs, endcaps, secondary displays, and more.

2. Remedy issues

Observers speak with store employees and ensure that your displays are set up correctly.

3. Data-driven renegotiations

Measure compliance at scale. Use actionable insights to gain an edge in your renegotiations.

67% of promotional displays return a negative ROI.

Nielsen

Why Observa

Transparent

Make it onto the floor. Unlike store employees, Observa offers visibility by sharing insights and correcting issues.

Comprehensive

See what your customers see. Ensure the success of product launches for future expansion, fine-tune pricing, and more.

For a popular hygiene brand, Observa fixed 53% of displays, which were absent or noncompliant.

Talk to our team