Double your sales impact with ROI-Led Merchandising
A fully managed merchandising program that measures and maximizes your execution budget down to the store and SKU level
Traditional retail execution is tough
Wasting time and budget
Field reps audit stores with no issues and work SKUs where the sales benefit isn’t profitable.
Relying on guesswork
Arbitrary visit frequencies and durations are not linked to store-level opportunity or ROI.
Feeling stretched thin
Maintaining store rankings, segmentations, and coverage strategies requires time and effort.
Save time, money, and sanity with a ROI-led strategy
Utilize Observa's 400,000+ field reps to photograph and merchandise the shelf. You can reach every banner, big or small, throughout the United States.
Combine sales and shelf data to save time and maximize your sales and ROI. You'll ensure that all your merchandising produces a quantifiable sales impact.
You don't have to do any heavy lifting. Every month, our account representatives will optimize your operations in line with your top and/or bottom line goals.
Retail execution has never been this easy
Just give us your product and store lists, and we’ll do the rest
What's the impact of my retail execution?
Which stores should I visit? When? How often?
What actions/fixes should I prioritize in each store?
Products restocked? Voids filled? Tags corrected?
Retail execution can make or break a product. Poor execution can reduce sales by as much as 25%.
RESEARCH BY CATMAN
Turnkey solution tailored to you
We’ll configure everything to your business and operational targets
- Store and SKU level sales data
- Store actions, fixes, and audit data
- Cost per visit
- Incremental sales uplift per SKU/store/week
- Lost sales alerts by SKU and store
- Optimal store visit cadence
- Sales uplift of up to 5%
- Double your sales impact with the same resources and budget
“Observa was instrumental in improving on shelf availability and growing our brand’s sales across key retailers nationwide.”
JON ISRAELITE, VP OF RETAIL STRATEGY