OBSERVING & BLOGGINGDon't miss out on our posts and articles.
At Observa, we like to stay up to date with everything that goes on within our industry. This is why we have a blog. We want to share with you our findings from the business world so that you don’t miss out on anything. Below you’ll find numerous entries on different topics: popular trends, best strategies, important events and updates. Subscribe to our newsletter to stay in the loop and be the first to know what’s new!
Video Surveillance: Machines Learn Shopper Habits Video cameras are nothing new to retail stores. They catch shoplifters in the act, provide evidence for in-store crimes, and monitor employees closely; but what does the advancement of this video technology mean for...read more
Low Unemployment, Fewer Holiday Workers, and Poor Store Execution Air is cooler, trees are thinner, and hiring signs are in every window—the holiday season is here. Furthermore, the unemployment rate is at an all-time low, and consumer spending is at a high. So where...read more
“70% of retail decision makers globally are ready to adopt IoT to improve customer experiences. #IoT #retail #CX” – @Forbes on Twitter The phrase “Internet of Things” (IoT) is currently echoing around the workplace, becoming an increasingly popular vertical for...read more
Is Failure Really the Same as Swiss Cheese? Imagine this, you are walking through an aisle of candy trying to decide which chocolate to pick up. You notice one brand that clearly takes up the majority of the shelf. What brand would you guess that is? If you thought...read more
Black Friday is a day when brands offer the best deals of the year to consumers. With massive crowds and unbelievable deals, stores experience a lot of traffic. Videos are posted all over the internet of people throwing items around, pushing each other to get through...read more
Observa conducted our second annual study to measure the pricing of consumer goods supporting different lifestyles across the United States. The results revealed significant trends on how brands and retailers price their products in various cities and how that...read more