OBSERVING & BLOGGING
Don't miss out on our posts and articles.At Observa, we like to stay up to date with everything that goes on within our industry. This is why we have a blog. We want to share with you our findings from the business world so that you don’t miss out on anything. Below you’ll find numerous entries on different topics: popular trends, best strategies, important events and updates. Subscribe to our newsletter to stay in the loop and be the first to know what’s new!
From Chocolate and Flowers to Beer and Diapers: Valentine’s Day Inspiration in CPG Marketing
February is here, and it’s time to be bombarded by flower and chocolate displays. Valentine’s Day is an active time for retailers, chocolate companies, and flower companies, especially when they coordinate. Consumers will go to buy the flowers, and think, why not...
Catching the Eye: Brand Blocking and Assortment
Humans evolved with two forward-facing eyes. What does this evolutionary detail have to do with retail merchandising? Just about everything. When consumers are considering products on store shelves, they typically face forward and focus on one spot directly in front...
Super Bowl LIII 2019 Fun Facts
Chips? Check. Beer? Check. Loud friends? Check. Fun trivia to share with those friends? Maybe not. No worries! We’ve got your back. Observa is back to provide all the fun facts one could need at a Super Bowl party. Awkward conversation before the game begins? Pull out...
Visual Merchandising in Retail
Visual Merchandising in Retail Standing at a shelf that offers endless options is an overwhelming feeling that most shoppers experience during a shopping trip. Merchandising product helps remove that overwhelming confusion for shoppers by attracting their attention to...
Cashierless Stores: The Future or a Fad?
Cashierless Stores: The Future or a Fad? Retail technology is rapidly advancing to increase productivity and save retailers money. A major change in recent years is the reduction of cashiers by using both self and automated checkout, but retail experts are wondering...
Video Surveillance: Machines Learn Shopper Habits
Video Surveillance: Machines Learn Shopper Habits Video cameras are nothing new to retail stores. They catch shoplifters in the act, provide evidence for in-store crimes, and monitor employees closely; but what does the advancement of this video technology mean for...