A fully managed merchandising program that measures and maximizes your execution budget down to the store and SKU level
Traditional retail execution is tough
Wasting time and budget
Field reps audit stores with no issues and work SKUs where the sales benefit isn’t profitable.
Relying on guesswork
Arbitrary visit frequencies and durations are not linked to store-level opportunity or ROI.
Feeling stretched thin
Maintaining store rankings, segmentations, and coverage strategies requires time and effort.
Save time, money, and sanity with a ROI-led strategy
Retail execution has never been this easy
Just give us your product and store lists, and we’ll do the rest
Retail execution can make or break a product. Poor execution can reduce sales by as much as 25%.
RESEARCH BY CATMAN
Turnkey solution tailored to you
We’ll configure everything to your business and operational targets
- Store and SKU level sales data
- Store actions, fixes, and audit data
- Cost per visit
- Incremental sales uplift per SKU/store/week
- Lost sales alerts by SKU and store
- Optimal store visit cadence
- Sales uplift of up to 5%
- Double your sales impact with the same resources and budget
“Observa was instrumental in improving on shelf availability and growing our brand’s sales across key retailers nationwide.”
JON ISRAELITE, VP OF RETAIL STRATEGY