Observa provides real time insight into your retail sales and marketing efforts, so you can see what your customers see on the shelf. Check product availability, pricing, whether promotions have been applied or what your competition is doing. With an increased understanding of store execution, corrective action can be taken and sales can be increased.
SEE. UNDERSTAND. IMPROVE.
HOW DOES IT WORK?
Understanding and using our platform is really easy. Here’s a simple explanation.
You need data on products being distributed to multiple retailers and regions. It is important to be able to verify that retailers are fulfilling your investment in merchandising and distribution. With the Observa platform you control which aspects of retail execution are being verified. Pricing? Inventory? Competition? We can check it all.
Once campaign goals are determined, our Observers – everyday non biased shoppers – are deployed to check on your products. You can monitor the campaign, in real time, via the dashboard. Measure data for product facings, shelf and store location and pricing. If your stakeholders need further information, our exporting feature can easily generate a report at any time.
ANALYZE AND ACT
After all data is collected, a post campaign review with an Account Manager will help assess the next steps. Many of our customers use our reporting to inform conversations with buyers or on how to reallocate resources in the field. Just like how our campaigns are customizable, we will work with you to produce a final report with as much, or as little, specificity as you need.
Now you can utilize the information collected to improve your brand’s retail execution, which allows you to sell more products!