AI-DIRECTED HUMAN ACTIONS TO BRING YOU REAL TIME INSIGHTS.

See what your customers see – anytime, anywhere.

 

OUR CUSTOMERS

SEE. UNDERSTAND. IMPROVE.

Observa provides real time insight into your retail sales and marketing efforts.
You actually see what your customers see as they make their decision. Check product availability, pricing, promotions, or even what your competition is doing.

Step 1: Observation is submitted by Observer / Step 2: Observa AI & humans validate data / Step 3: Real-time reports & Follow-up actions for Observers // RECOMMENDED ACTIONS: Planogram change, adjust stock levels, replace shel tag/fix pricing, adjust promotion, remove old product/packaging, remove misplaced item // STEP 4: Observer feedback drives campaign updates / STEP 5: Further training observations created

Observa has opened up our ability to ensure the money we’re investing in these services results in performance.

 

Lonnie Kahoe

Chief Sales Analyst, Q Drinks

Observa was a terrific support in helping us audit our wellness cooler launch with Target. 

It was the quickest and most cost effective way to actually see what was happening at a store level.

Eric Plantenberg

Chief Sales & Marketing Officer, Humm Kombucha

CREATE GOALS

Tell us what you want to measure and where, and we’ll set everything up.

MEASURE

Our Observers get notified of opportunities near them and they go collect all of the information asked for in the first step.

ANALYZE AND ACT

Real-time stats and pictures/video roll in. You can watch it live and generate reports at any time for analysis.

IMPROVE SALES

Fix the things that were wrong and moved ahead making more. Run through the Observa process again for new locations, products, or promotions.

Want More Information?

If you're intrigued, we'd love to tell you more. ATTENTION OBSERVERS: Please email support@observanow.com for any app-related support questions after checking the FAQ. This form will not get a response from our Observer Support staff.