AI-DIRECTED HUMAN ACTIONS TO BRING YOU REAL TIME INSIGHTS.
See what your customers see – anytime, anywhere.
OUR CUSTOMERS
SEE. UNDERSTAND. IMPROVE.
Observa provides real time insight into your retail sales and marketing efforts.
You actually see what your customers see as they make their decision. Check product availability, pricing, promotions, or even what your competition is doing.
HOW DOES IT WORK?
1. Create Goals
Tell us what you want to measure and where, and we’ll set everything up.
2. Measure
Our Observers get notified of opportunities near them and they go collect all of the information requested in step 1.
3. Analyze and Act
Real-time stats and pictures/video roll in. You can watch it live and generate reports at any time for analysis and insights.
4. Improve Sales
Fix the things that were wrong and move ahead making more. Run through the Observa process again for new locations, products, or promotions.
Observa has opened up our ability to ensure the money we’re investing in these services results in performance.
Lonnie Kahoe
Observa was a terrific support in helping us audit our wellness cooler launch with Target.
It was the quickest and most cost effective way to actually see what was happening at a store level.
Eric Plantenberg
CREATE GOALS
Tell us what you want to measure and where, and we’ll set everything up.
MEASURE
Our Observers get notified of opportunities near them and they go collect all of the information asked for in the first step.
ANALYZE AND ACT
Real-time stats and pictures/video roll in. You can watch it live and generate reports at any time for analysis.
IMPROVE SALES
Fix the things that were wrong and moved ahead making more. Run through the Observa process again for new locations, products, or promotions.