Observa is excited to welcome Joseph Peck to its leadership team as Chief Operating Officer. In this role, Joseph will focus on building long-term relationships and driving strategic growth for the company. With over 25 years of experience in technology, business...
Struggling to understand your customers? You’re not alone! The purchasing patterns of customers can be bewildering! To illustrate this, let’s talk about everyone’s favorite space sci-fi franchise Star Wars Star Trek. Sometimes, your customers will behave rationally...
The barcode is simple, it works, and it continually resists being replaced. Before it was even born, it beat the incumbent. New artsy versions have come along with different dimensions, but the barcode just keeps going. How is that boring? Hopefully, you’ll find some...
The term “gig economy” made headlines all over in January when economists Lawrence F. Katz and Alan B. Krueger revoked their 2015 thesis on the topic. Although two economists making an incorrect assumption should never be surprising, the story caught the media’s...
February is here, and it’s time to be bombarded by flower and chocolate displays. Valentine’s Day is an active time for retailers, chocolate companies, and flower companies, especially when they coordinate. Consumers will go to buy the flowers, and think, why not...
When consumers are considering products on store shelves, they typically face forward and focus on one spot directly in front of them. Limited peripheral vision may be used if another item stands out, in which items that are closer to the initial staring point would...
