Below is an interview with Hugh Holman, the CEO and Co-Founder of Observa. You worked at a CPG brand prior to founding Observa. What challenges did you face while working there? When I worked at Aqua Star, I wanted to help buyers to optimize their planograms by using...
The following is an interview with Joseph Peck, the COO of Observa. Could you provide a brief overview of Category Intelligence? Category Intelligence is a single source of truth for CPG brands. It brings together the metrics that matter, so you can make data-driven...
The following is an interview with Erik Chelstad, the CTO of Observa. Could you provide a brief overview of Category Intelligence? Observa adapts quickly to the retail environment by being constantly in it. We have hundreds of thousands of Observers in stores across...
It’s official, Super Bowl LI is here. Historically, the Super Bowl is the most watched TV broadcast of the year, averaging 112.3 million viewers over the past 5 years. Furthermore, the Super Bowl takes the cake as far as food consumption goes: football fans go all out...
As we conclude 2016, we wish to kick off the new year in the best way possible; this is why we worked really hard in the past few weeks to improve our platform for a seamless and smooth user experience. We’re super excited about our latest release of the Observa app,...
