Visual Merchandising in Retail Standing at a shelf that offers endless options is an overwhelming feeling that most shoppers experience during a shopping trip. Merchandising product helps remove that overwhelming confusion for shoppers by attracting their attention to...
Cashierless Stores: The Future or a Fad? Retail technology is rapidly advancing to increase productivity and save retailers money. A major change in recent years is the reduction of cashiers by using both self and automated checkout, but retail experts are wondering...
Video Surveillance: Machines Learn Shopper Habits Video cameras are nothing new to retail stores. They catch shoplifters in the act, provide evidence for in-store crimes, and monitor employees closely; but what does the advancement of this video technology mean for...
Low Unemployment, Fewer Holiday Workers, and Poor Store Execution Air is cooler, trees are thinner, and hiring signs are in every window—the holiday season is here. Furthermore, the unemployment rate is at an all-time low, and consumer spending is at a high. So where...
Black Friday is a day when brands offer the best deals of the year to consumers. With massive crowds and unbelievable deals, stores experience a lot of traffic. Videos are posted all over the internet of people throwing items around, pushing each other to get through...
Observa conducted our second annual study to measure the pricing of consumer goods supporting different lifestyles across the United States. The results revealed significant trends on how brands and retailers price their products in various cities and how that...
