Let’s be real. There’s nothing more frustrating for a CPG brand than a product void. You’ve worked hard to create an amazing product. You went through the whole process of iterative & and field testing. You figured out branding and packaging. You...
At the beginning of 2020, a pandemic was on its way, and no one was quite sure how to handle it or what effects it was going to have. Specifically for our company, the majority of our customers are in the consumer packaged goods business, and we were starting to see...
Struggling to understand your customers? You’re not alone! The purchasing patterns of customers can be bewildering! To illustrate this, let’s talk about everyone’s favorite space sci-fi franchise Star Wars Star Trek. Sometimes, your customers will behave rationally...
Video Surveillance: Machines Learn Shopper Habits Video cameras are nothing new to retail stores. They catch shoplifters in the act, provide evidence for in-store crimes, and monitor employees closely; but what does the advancement of this video technology mean for...
After months of deliberation, President Trump’s tariff policies will now be enforced. These tariffs include a 10 percent tax on aluminum and a 25 percent tax on steel that Canada, Mexico, and the European Union (EU) ship to the United States. For perspective, Canada...
Years ago, the same big brands lived in the pantry of every home in the United States: the Heinz ketchup bottle, the stacks of Campbell’s soup, the Kraft Mac-and-Cheese boxes, and more. Now these brands are becoming obsolete within the average home. Instead, novel...
