In a blink, the first half of 2018 passed. Those six months flew by, but not without plenty of excitement in the retail industry. Major disruptions hit the market, new players entered the game, and old players retired from their roles. In case you forgot about all the...
by Mykaela Hopps, Observa Ah, summer. The “k-tchhh” sound of a can being cracked open at a backyard barbecue or around a campfire signals the beginning of the season. Nothing like chatting with your friends, wearing your shades, and (hopefully) avoiding sunburn....
Remember the classic and corny line that launched a thousand high-school graduation speeches — “Webster’s dictionary defines ‘blah’ as ‘blah blah blah’”? I was really tempted to kick things off with that when talking about altruism, but I’ll avoid it. Altruism, like...
Everyone has experienced that infuriating moment when you realize one store charges $3.00 less for a box of granola bars than the store you bought the same box at last week. Who decides the product’s price? Where is that extra money going? The short answer is that...
by Emma Rhoads, Observa After months of scavenging through endless brand success stories, we have officially discovered all the secrets to success for a new brand. We wrote these down with secret ink, coded them three different ways, and locked them away in our...
Data collection and analysis are both new and tried-and-true ways for companies to discover ways to stand out from competitors and increase sales. By analyzing comprehensive cross-channel reports on retail consumer patterns, companies create more competitive...
