The goal of this blog post is to introduce some of the concepts around artificial intelligence (AI), explain how they might be applied to retail and CPG now, and discuss what the future may hold. I’m going to be as succinct as possible and use as few buzzwords as I...
Let’s be real. There’s nothing more frustrating for a CPG brand than a product void. You’ve worked hard to create an amazing product. You went through the whole process of iterative & and field testing. You figured out branding and packaging. You...
Below is an interview with Hugh Holman, the CEO and Co-Founder of Observa. You worked at a CPG brand prior to founding Observa. What challenges did you face while working there? When I worked at Aqua Star, I wanted to help buyers to optimize their planograms by using...
The following is an interview with Joseph Peck, the COO of Observa. Could you provide a brief overview of Category Intelligence? Category Intelligence is a single source of truth for CPG brands. It brings together the metrics that matter, so you can make data-driven...
The following is an interview with Erik Chelstad, the CTO of Observa. Could you provide a brief overview of Category Intelligence? Observa adapts quickly to the retail environment by being constantly in it. We have hundreds of thousands of Observers in stores across...
At the beginning of 2020, a pandemic was on its way, and no one was quite sure how to handle it or what effects it was going to have. Specifically for our company, the majority of our customers are in the consumer packaged goods business, and we were starting to see...
