by Mykaela Hopps, Observa Ah, summer. The “k-tchhh” sound of a can being cracked open at a backyard barbecue or around a campfire signals the beginning of the season. Nothing like chatting with your friends, wearing your shades, and (hopefully) avoiding sunburn....
A lot of work and planning goes into generating successful sales, starting from marketing and advertising, all the way down to store-level execution. So, let’s say you have prepared your strategy down to the last detail to ensure your brand’s success, and yet you are...
