When consumers are considering products on store shelves, they typically face forward and focus on one spot directly in front of them. Limited peripheral vision may be used if another item stands out, in which items that are closer to the initial staring point would...
Data collection and analysis are both new and tried-and-true ways for companies to discover ways to stand out from competitors and increase sales. By analyzing comprehensive cross-channel reports on retail consumer patterns, companies create more competitive...
In the wise words of management guru W. Edwards Deming, “Without data, you’re just another person with an opinion”—and that is not the type of person who gets big deals with retail stores. Strong, factual data can show product success and be the key to winning over...
Just because an idea is fresh and new doesn’t mean it will succeed. The technology industry is littered with products and services that fell by the wayside as quickly as New Coke and it’s partner Crystal Pepsi, McDonald’s Arch Deluxe, and the Ford Edsel. Early...
