Struggling to understand your customers? You’re not alone! The purchasing patterns of customers can be bewildering! To illustrate this, let’s talk about everyone’s favorite space sci-fi franchise Star Wars Star Trek. Sometimes, your customers will behave rationally...
February is here, and it’s time to be bombarded by flower and chocolate displays. Valentine’s Day is an active time for retailers, chocolate companies, and flower companies, especially when they coordinate. Consumers will go to buy the flowers, and think, why not...
When consumers are considering products on store shelves, they typically face forward and focus on one spot directly in front of them. Limited peripheral vision may be used if another item stands out, in which items that are closer to the initial staring point would...
Visual Merchandising in Retail Standing at a shelf that offers endless options is an overwhelming feeling that most shoppers experience during a shopping trip. Merchandising product helps remove that overwhelming confusion for shoppers by attracting their attention to...
After months of entertaining energetic children, parents all over the United States are excited for the school bell to ring once again. As children head back into school hallways, parents head into grocery stores in an attempt to pack lunches that their kids will...
by Mykaela Hopps, Observa Ah, summer. The “k-tchhh” sound of a can being cracked open at a backyard barbecue or around a campfire signals the beginning of the season. Nothing like chatting with your friends, wearing your shades, and (hopefully) avoiding sunburn....
