Instant Redeemable Coupon (IRC) Campaigns

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How do IRC campaigns work?

Instant Redeemable Coupon (IRC) campaigns are campaigns where Observers are asked to place IRC coupons in stores for other customers to redeem. Once an Observer signs up to complete an IRC placement opportunity at a specific store, they are mailed physical coupons by Observa or our customers for specific products. Once the coupons have been received, the you will then be asked to take the coupons and place them in a store to be used by other customers. Please note that you will never be mailed anything from Observa that you do not expressly ask to have mailed to you.


How long does it take to receive the IRC coupons in the mail?

Typically, you can expect to receive the coupons 7-10 business days after you sign-up for an IRC opportunity. Please make sure that the mailing address you provide is accurate to ensure you receive the shipment. If you have not received the shipment by then, feel free to reach out to us at to let us know that the shipment hasn’t been received.


How much time do I have to complete the opportunity once I’ve signed up?

If an IRC opportunity has not been completed within 14 days from when you signed up for the opportunity (and you haven’t let us know that you haven’t received the shipment), you will no longer have access to the opportunity and you may not be asked to complete IRC opportunities in the future.



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