Consumer Packaged Goods

  • We make it easy for CPG brands to improve retail execution and increase sales. Actively manage the point of sale with Observa’s innovative approach that combines quantitative and qualitative information that digitizes the shelf.
  • Whether you choose to put our shelf-intelligence solutions in the hands of your field reps or our global crowd of Observers, we will give you unparalleled access to what is happening with your products at the point of sale.
  • Make out of stocks and voids a thing of the past with continued store visits from Observa’s sales and merchandising teams.


Planogram Compliance and Share of Shelf

Determine if you are on the shelf in the negotiated order and place.


Check that all of your expensive and time-sensitive promotions are in-place correctly.

Competitive Research

Check up on how your competition is presenting themselves to your potential customers.

Voids and Out of Stocks

Make sure your product is on the shelf.


Ensure your pricing standards are being adhered to.

Product Recall

Make sure any products that have been recalled are no longer on the shelves in plain sight or hidden corners of your sales area.

How to Use the Results

Optimize Your Retail Execution

Drive sales and improved ROI on marketing campaigns by increasing promotional compliance and decreasing costly voids and out of stocks.

Uncover Growth Opportunities

Attack every sales opportunity with a complete understanding of the competitive landscape.

Negotiate Better Placement and Distribution With Buyers

Enhance buyer level conversations with unique insights into what is actually happening on the shelf.

Empower Your Reps

Allow your field reps to thrive by becoming proactive instead of reactive.

Transform Your Management Strategy

Use consistent measurement to strengthen collaboration among managers, brokers, field reps and distributors.

Understand Your Customer

Uncover what is influencing your customers at the moment of purchase.

Favorite Insight Features of CPG Customers

Standardized Reporting

Our high quality and easy to understand reporting is truly real-time. Spend less time compiling reports and more time taking action.

Shelf Recognition & Analysis

Propel your organization to the leading edge with Observa’s image recognition and machine learning capabilities.

Mobile Data Collection

Take Observa anywhere with our user friendly mobile app capable of both online and offline data collection.


With Observa you get data you can trust. Each data point is validated through a unique approach combining human and machine oversight.

Actions: Data-Driven Sales & Merchandising

Increase Field Presence

Your field reps can’t be everywhere, but we are.

Sell-In New SKUs

Get products into stores you are authorized but not yet carried.

Point-of-Sale Materials

Place coupons, stickers, etc.

Decrease Out of Stocks

Make sure products are on the shelf and reorders are placed.

Build Brand Awareness

Ensure store employees are knowledgeable and ready to recommend your product.

Go Beyond the Data

Gain deeper insights by working with store employees to understand what is causing issues with execution.

Favorite Action Features of CPG Customers

Before and After Photos

Numbers come in, but you can see all of the photos of your products before we touched them and afterward too.

Fraud Detection

We use human and robot eyes to ensure things happen to your specs. If it didn’t happen right, you don’t pay for it or even have to see it.


Pay for the actions you need, you don’t have to have a team (or managers) sitting around waiting for something to do.

Expert Support and Management

You just tell us what you want done and when. We’ll take care of the rest.

Ready to Conquer Retail?

Customer Form

  • This field is for validation purposes and should be left unchanged.