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Altruism at a Tech Startup (Share Your Dream, Not Your Money and Time)

Altruism at a Tech Startup (Share Your Dream, Not Your Money and Time)

by Ethan Smith | Jun 15, 2018 | Business, Crowdsourcing, Observa, Observers, Reporting & Analytics, Technology

by Erik Chelstad, Observa CTO Remember the classic and corny line that launched a thousand high-school graduation speeches — “Webster’s dictionary defines ‘blah’ as ‘blah blah blah’”? I was really tempted to kick things off with that when talking about altruism, but...
AI Overview for CPG and Retail

AI Overview for CPG and Retail

by Erik Chelstad | May 30, 2018 | Artificial Intelligence, Business, Retail, Technology

by Erik Chelstad, CTO of Observa The goal of this blog post is to introduce some of the concepts around artificial intelligence (AI), explain how they might be applied to retail and CPG now, and discuss what the future may hold.  I’m going to be as succinct as...
Why Observa Is Using Cryptocurrency

Why Observa Is Using Cryptocurrency

by Erik Chelstad | May 30, 2018 | Business, Crowdsourcing, Technology

by Erik Chelstad, CTO of Observa We’ve decided to give our Observers the option of getting paid in cryptocurrencies as well as traditional money. This means the much talked about world of Bitcoins and blockchains is open to anyone getting paid through the Observa...
Aggregate All the Data! How Brands Can Combine Syndicated Data with Store Data to Better Target Consumers

Aggregate All the Data! How Brands Can Combine Syndicated Data with Store Data to Better Target Consumers

by Erik Chelstad | Apr 18, 2018 | Business, Marketing, Reporting & Analytics

Data collection and analysis are both new and tried-and-true ways for companies to discover ways to stand out from competitors and increase sales. By analyzing comprehensive cross-channel reports on retail consumer patterns, companies create more competitive...
How to Leverage Data to Sell More in Retail

How to Leverage Data to Sell More in Retail

by Erik Chelstad | Mar 22, 2018 | Business, Reporting & Analytics

In the wise words of management guru W. Edwards Deming, “Without data, you’re just another person with an opinion”—and that is not the type of person who gets big deals with retail stores. Strong, factual data can show product success and be the key to winning over...
Not All Product Innovations Work Out

Not All Product Innovations Work Out

by Erik Chelstad | Sep 8, 2017 | Compliance Measurement, Marketing, Reporting & Analytics, Retail Audit

Just because an idea is fresh and new doesn’t mean it will succeed. The technology industry is littered with products and services that fell by the wayside as quickly as New Coke and it’s partner Crystal Pepsi, McDonald’s Arch Deluxe, and the Ford Edsel. Early...
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