Let’s be real. There’s nothing more frustrating for a CPG brand than a product void. You’ve worked hard to create an amazing product. You went through the whole process of iterative & and field testing. You figured out branding and packaging. You...
Struggling to understand your customers? You’re not alone! The purchasing patterns of customers can be bewildering! To illustrate this, let’s talk about everyone’s favorite space sci-fi franchise Star Wars Star Trek. Sometimes, your customers will behave rationally...
February is here, and it’s time to be bombarded by flower and chocolate displays. Valentine’s Day is an active time for retailers, chocolate companies, and flower companies, especially when they coordinate. Consumers will go to buy the flowers, and think, why not...
When consumers are considering products on store shelves, they typically face forward and focus on one spot directly in front of them. Limited peripheral vision may be used if another item stands out, in which items that are closer to the initial staring point would...
Visual Merchandising in Retail Standing at a shelf that offers endless options is an overwhelming feeling that most shoppers experience during a shopping trip. Merchandising product helps remove that overwhelming confusion for shoppers by attracting their attention to...
Low Unemployment, Fewer Holiday Workers, and Poor Store Execution Air is cooler, trees are thinner, and hiring signs are in every window—the holiday season is here. Furthermore, the unemployment rate is at an all-time low, and consumer spending is at a high. So where...
