Everyone has experienced that infuriating moment when you realize one store charges $3.00 less for a box of granola bars than the store you bought the same box at last week. Who decides the product’s price? Where is that extra money going? The short answer is that...
by Emma Rhoads, Observa After months of scavenging through endless brand success stories, we have officially discovered all the secrets to success for a new brand. We wrote these down with secret ink, coded them three different ways, and locked them away in our...
Data collection and analysis are both new and tried-and-true ways for companies to discover ways to stand out from competitors and increase sales. By analyzing comprehensive cross-channel reports on retail consumer patterns, companies create more competitive...
Just because an idea is fresh and new doesn’t mean it will succeed. The technology industry is littered with products and services that fell by the wayside as quickly as New Coke and it’s partner Crystal Pepsi, McDonald’s Arch Deluxe, and the Ford Edsel. Early...
Episode 1: How Product Placement Can Make Or Break Your Sales Welcome to the first entry of our mini-series “5 Aspects of Retail Execution That Can Hurt Your Business”. Today we will go over various aspects of product placement. Stay tuned for more articles! A lot of...
