Everyone has experienced that infuriating moment when you realize one store charges $3.00 less for a box of granola bars than the store you bought the same box at last week. Who decides the product’s price? Where is that extra money going? The short answer is that...
by Emma Rhoads, Observa After months of scavenging through endless brand success stories, we have officially discovered all the secrets to success for a new brand. We wrote these down with secret ink, coded them three different ways, and locked them away in our...
Data collection and analysis are both new and tried-and-true ways for companies to discover ways to stand out from competitors and increase sales. By analyzing comprehensive cross-channel reports on retail consumer patterns, companies create more competitive...
Just because an idea is fresh and new doesn’t mean it will succeed. The tech industry is littered with products and services that fell by the wayside as quickly as New Coke and its nemesis Crystal Pepsi. Early adopters want the next big thing in tech. They’re willing...
A lot of work and planning goes into generating successful sales, starting from marketing and advertising, all the way down to store-level execution. So, let’s say you have prepared your strategy down to the last detail to ensure your brand’s success, and yet you are...
