At the beginning of 2020, a pandemic was on its way, and no one was quite sure how to handle it or what effects it was going to have. Specifically, for our company, the majority of our customers are in the consumer packaged goods business, and we were starting to see...
by Erik Chelstad, CTO of Observa The goal of this blog post is to introduce some of the concepts around artificial intelligence (AI), explain how they might be applied to retail and CPG now, and discuss what the future may hold. I’m going to be as succinct as...
Everyone has experienced that infuriating moment when you realize one store charges $3.00 less for a box of granola bars than the store you bought the same box at last week. Who decides the product’s price? Where is that extra money going? The short answer is that...
by Emma Rhoads, Observa After months of scavenging through endless brand success stories, we have officially discovered all the secrets to success for a new brand. We wrote these down with secret ink, coded them three different ways, and locked them away in our...
by Erik Chelstad, CTO of Observa We’ve decided to give our Observers the option of getting paid in cryptocurrencies as well as traditional money. This means the much talked about world of Bitcoins and blockchains is open to anyone getting paid through the Observa...
