Avoiding voids

You’re jolted awake by a nightmare that feels all too real. Your top seller is missing from the shelf. And no one noticed! Distribution voids are silent threats to brands and manufacturers, making items disappear from shelves and quietly draining profits. They...

Not all product innovations work out

Just because an idea is fresh and new doesn’t mean it will succeed. The tech industry is littered with products and services that fell by the wayside as quickly as New Coke and its nemesis Crystal Pepsi. Early adopters want the next big thing in tech. They’re willing...

In-store technology is in demand

As shoppers move between digital and physical stores, retailers are looking for ways to connect the two experiences and keep customers coming back. Shoppers want tech Several new surveys have been conducted to determine the future of in-store technology. One from the...

How poor product placement can hurt your business

A lot of work and planning goes into generating successful sales, starting from marketing and advertising, all the way down to store-level execution. So, let’s say you have prepared your strategy down to the last detail to ensure your brand’s success, and yet you are...