Independent Convenience Store POS Data
Independent c-stores are invisible to syndicated data providers. That's millions of transactions you can’t see. Observa reveals what's actually happening at the POS, so you can act on facts, not assumptions.
Let's talk retail solutionsThe pain points of selling in the dark
Flying blind on sales
You can't tell what's selling, or worse, what's not selling in independent c-stores.
Missing out on shelf space
High-value stores and categories are going to competitors without you knowing.
Wasting trade spend
Promotions and pricing changes happen with zero proof they're working.
Smarter retail execution starts here
Hybrid workforce
Use your field reps, our nationwide crowd, or both to reach your highest-value stores.
Reach any store
Capture in-store conditions across banners, markets, and even the hardest-to-reach locations.
See with certainty
Work from verified photos and reviewed data, so you can make decisions with confidence, not assumptions.
Respond in real time
Get store-level results within hours. Respond to issues while campaigns are live and execution still matters.
Reveal your hidden sales story
Year-over-year trends
Track changes over time by category to uncover emerging patterns.
Growth opportunities
Evaluate competitors and find new points of distribution to expand.
Actionable insights
See how products, pricing, and promotions influence overall sales.