Product Voids: A Frustrating Reality for Consumer Packaged Goods Brands by Hugh Holman | Feb 23, 2023 | Customer Experience, Retail, Retail Audit, Store ExecutionLet’s be real. There’s nothing more frustrating for a CPG brand than a product void. You’ve worked hard to create an amazing product. You went through the whole process of iterative R&D and field testing. You figured out branding and packaging....