Don’t let your beautiful promo material collect dust in the back of the store.
Product companies spend an average of nineteen percent of their total revenues on promotional campaigns. From advertising to eye-catching displays, marketing strategies require quite a lot of planning and spending in the hope that those efforts will be rewarded with a significant sales lift. Unfortunately, when it comes to in-store displays, only forty percent of promotional material makes it onto the retail floor.
Observa helps you check on every aspect of retail execution. From pricing to product placement to display compliance: we can make sure your promotional material doesn’t go to waste. Our way is fast and cost effective. With no hidden fees or minimums, you know exactly what you get for the price you pay.
AREAS OF CONCERN
You pick and choose what aspect of retail execution you want to check on, our products and services are highly customizable. These are the most common problems we see during a product roll out.
Did you know that only forty percent of promotional materials make it onto the retail floor? The rate of store compliance when it comes to advertising displays and other promotional materials is surprisingly low. Make sure your display doesn’t go to waste.
When making a purchase, eighty-five percent of consumers view pricing as the most important factor. Make sure your products are priced just right, so you don’t miss out on any opportunity.
There’s a carefully thought out science behind product placement in stores. Where your product is located can make the difference between successful revenues and disappointing sales. So, is your product in the right section? The right aisle? On the right shelf? The answers to these questions might surprise you.
OUT OF STOCK
Nothing hurts your sales more than not having your product in the store. A lack of inventory drives both customers and potential buyers away. With Observa, you can check on your inventory levels anywhere, anytime.
Checking on every aspect of retail execution is a tricky task; it can be tedious and time consuming. Observa is here to lift that weight off your shoulders. Just tell us what you’d like to check on and we’ll create a campaign customized to your specific needs, so you can focus on more pressing matters.
Observa is fast and cost effective, with straight forward pricing and no contracts or minimums.
Our price-per-observation mode puts you in full control of your spend. With no minimums or hidden fees, you won’t run into any surprises.
As each observation is completed, the data is validated and becomes available to you via a dashboard, reports, and immediate notifications (email or SMS).
Because our Observers are everyday shoppers, the information they collect is completely unbiased. Observa's platform validates the data and discards anything low quality or misleading.
Send us a message and one of our team members will reach out to you right away.