PRODUCT ROLL OUT
Never miss a chance to make a great first impression.
When it is finally time to launch your new product into the market you want to make sure every aspect is aligned to give it the best chance at a runaway success. Do you know how it will be priced, where on the shelf it will be located, and where your promo material will be displayed in every single store, or are you left hoping and assuming? If one of the stores or regions fails miserable, how can you be certain the product was even on the shelves during the roll-out?
Observa lets you check on every aspect of retail execution in as many locations as you choose. From pricing to product placement to display compliance: we can make sure your product is making the best of its grand entrance, and we can do it in small time windows like hours on specific days in specific locations around the country.
COMMON ROLL OUT ISSUES
You pick and choose what aspect of retail execution you want to check on, but these are the most common problems we see during a product roll out.
Nope, not for sale. New products can often be forgotten or left out due to confusion.
With a new product, the stores don’t always get it right the first time.
New products don’t always find their way into the right section or on the right shelves.
OUT OF STOCK
The new product was so popular that it’s already out of stock. Good problem to have, but still, a problem.
New products often come with new promo materials, but sadly most never get out of the back.
Observa is fast and cost effective, with straight forward pricing.
You're in full control of your spend. With no hidden fees, you won’t run into any surprises.
As each observation is completed, the data is validated and becomes available to you via a dashboard, reports, and immediate notifications (email or SMS).
Because our Observers are everyday shoppers, the information they collect is completely unbiased. Observa's platform validates the data and discards anything low quality or misleading.