PRODUCT ROLL OUT
Never miss a chance to make a great first impression.
THE
PROBLEM
When it is finally time to launch your new product into the market you want to make sure every aspect is aligned to give it the best chance at a runaway success. Do you know how it will be priced, where on the shelf it will be located, and where your promo material will be displayed in every single store, or are you left hoping and assuming? If one of the stores or regions fails miserable, how can you be certain the product was even on the shelves during the roll-out?
OUR
SOLUTION
Observa lets you check on every aspect of retail execution in as many locations as you choose. From pricing to product placement to display compliance: we can make sure your product is making the best of its grand entrance, and we can do it in small time windows like hours on specific days in specific locations around the country.
COMMON ROLL OUT ISSUES
You pick and choose what aspect of retail execution you want to check on, but these are the most common problems we see during a product roll out.
NOT THERE
Nope, not for sale. New products can often be forgotten or left out due to confusion.
PRICING
With a new product, the stores don’t always get it right the first time.
IN-STORE PLACEMENT
New products don’t always find their way into the right section or on the right shelves.
OUT OF STOCK
The new product was so popular that it’s already out of stock. Good problem to have, but still, a problem.
DISPLAY COMPLIANCE
New products often come with new promo materials, but sadly most never get out of the back.
WHY OBSERVA?
Observa is fast and cost effective, with straight forward pricing and no contracts or minimums.
FIXED COST
Our price-per-observation mode puts you in full control of your spend. With no minimums or hidden fees, you won’t run into any surprises.
FAST DATA
As each observation is completed, the data is validated and becomes available to you via a dashboard, reports, and immediate notifications (email or SMS).
UNBIASED INFORMATION
Because our Observers are everyday shoppers, the information they collect is completely unbiased. Observa's platform validates the data and discards anything low quality or misleading.
Questions?
Send us a message and one of our team members will reach out to you right away.