Make sure your product demos are executed and carried out correctly.
Demos are a such a great way to introduce consumers to a new product, but they are expensive and short lived. Let Observa validate what’s happening during the short window of time when a demo is happening.
Observa with it’s speed and wide base of coverage can check on your demos when they are happening. As an example, we can have Observers go to all of the Costco stores on the west coast between noon and 3 on a Saturday for you.
AREAS OF CONCERN
You pick and choose what aspect of retail execution you want to check on, our products and services are highly customizable. These are the most common problems we see during a product demo.
Is your brand being represented the way you want? Is the agent speaking clearly and using your script? Do they know enough to answer questions about the products?
Is there a special price during your demo? Coupons laid out?
Demos should move a lot more product than a normal day. Is there sufficient stock on hand to deal with the great sales?
Is the demo even happening? Not to surprisingly, it’s pretty common for 20-30% of scheduled demos to not happen.
Observa is fast and cost effective, with straight forward pricing and no contracts or minimums.
Our price-per-observation mode puts you in full control of your spend. With no minimums or hidden fees, you won’t run into any surprises.
As each observation is completed, the data is validated and becomes available to you via a dashboard, reports, and immediate notifications (email or SMS).
Because our Observers are everyday shoppers, the information they collect is completely unbiased. Observa's platform validates the data and discards anything low quality or misleading.
Send us a message and one of our team members will get back to you right away.